Orlando’s fastest selling new home community has a secret sales weapon: a photo drone flown bi-weekly over the community by its advertising agent, Bob Gibson. Gibson captures construction updates, edits them on the fly and forwards them to the sales team–who then keep buyer’s interest peaked with personal e-mails.
“We’ve sold 70% of our community through targeted internet and traditional advertising. Bob’s photos are e-mailed weekly to our database of prospects and Realtors. Fresh photos compel prospect to come and an make an offer, rather than wait and lose and opportunity,” says Canopy Oaks’ developer Mason Simpson.
“We just sold out the last two lakefront homesites in our community and credit the drone photos for creating the urgency that brought the buyers to the table,” says Simpson, “R.J. Gibson advertising helped dramatically increase our sales pace,” he added. Bob stays current of all new technology and internet marketing strategies, and I highly recommend his services.”