The Latest News

Ocean One Juno Beach Marketing Success

Posted · Add Comment

Frankel Development’s new Ocean One Juno Beach community of 32 luxury residences priced from $1.9 million sold out in 60 days! Grateful that this was RJ Gibson’s 4th successful marketing campaign for Thomas Frankel. Others included Admiral’s Cove, Valencia and Azure.

Azure Luxury Condominium

The Marketing Secret That Sold $300 Million Worth of Luxury Condominiums

Posted · Add Comment

Florida’s luxury condominium market was in full recession, when Bob Gibson received a call from president of Frankel Development, Thomas Frankel. Both agreed that owners of multi-million dollar estates in country club communities would want to downsize after the recession. “We believed that the desire to pay the big country club dues and renovation costs […]

New Home Buyers

What today’s buyers want in a new home.

Posted · Add Comment

What do new home buyers want most? Well, they want it all. Start with two master bedrooms–one for Mom and Dad, and one for the grandparents. Add another three bedrooms for the kids and a total of three garages for the families’ fleet of cars. What are the key selling features that close sales? For […]

Drone Photo of new home for sale

Drone Photos Speed New Home Sales for Florida Developer

Posted · Add Comment

  Orlando’s fastest selling new home community has a secret sales weapon: a photo drone flown bi-weekly over the community by its advertising agent, Bob Gibson. Gibson captures construction updates, edits them on the fly and forwards them to the sales team–who then keep buyer’s interest peaked with personal e-mails. “We’ve sold 70% of our […]

What’s in a name? Leeds Custom Design

Posted · Add Comment

“I recently had the honor of watching a sign installed on the wall of a very successful business, and it reminded me about the value of “one’s good name”. While a crane hoisted the shiny new marquee into its place and workmen secured it, I stood next to the businesses’ founder, a hard working entrepreneur […]

Most families wish they had called Hospice sooner

Posted · 1 Comment

Most people in the U.S. don’t know that hospice treatment is covered by Medicare for up to six months. These services include home nursing visits, medicine and equipment that often allows the parent they care for to live comfortably at home instead of at the hospital. The support of a hospice team provides real nursing […]

An Olympic Effort For Jupiter Medical Center

Posted · Add Comment

“Get Back In The Game” is the theme of two television spots and six patient testimonial videos created by RJ Gibson now airing on WPTV-5 during the Sochi Winter Olympics in the South Florida market. Viewers see individuals aged 35 to 85 who have returned to the life they love thanks to the spine and […]

Azure developer cites RJ Gibson Advertising Campaign for early sales and ground breaking

Posted · Add Comment

Ground was broken for Palm Beach Garden’s Azure luxury condominium campaign with 40 pre-sales due in part to a highly targeted marketing campaign implemented by R.J. Gibson Advertising. “Everyone I talk to comments on the high quality of our marketing effort, sales center and its amazing result,” said developer Tom Frankel during the project’s April […]