What today’s buyers want in a new home.

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New Home Marketing

New home advertising campaign by R.J. Gibson Advertising addresses features that today’s buyers want most in a new home.

What do new home buyers want most? Well, they want it all.
Start with two master bedrooms–one for Mom and Dad, and one for the grandparents. Add another three bedrooms for the kids and a total of three garages for the families’ fleet of cars.

Contemporary Kitchen New Home

Bright open kitchens designed with walk in wine cellars and island eating areas are top’s on luxury home buyer’s shopping lists.

What are the key selling features that close sales? For entertaining, luxury buyers choose giant open and spacious kitchens with elite series appliances, double island countertops, hidden walk-in pantries and European style walk-in wine cellars.

Romantic free-standing bathtubs are memory points in luxury baths, as well as oversized walk-through showers that include seats, handrails and wide spraying rainforest style shower heads.

Buyers no longer want a high-maintenance backyard. A smaller one with decking in place of grass is just fine. Add a pool, spa, summer kitchen, fire pit and waterfall that promotes true indoor/outdoor Florida living and entertaining.

R.J. Gibson Advertising has helped Florida’s most successful real estate developers and planned community builders create award-winning new home models and market them creatively via the internet and traditional advertising media. Clients have included: WCI Communities, DiVosta Homes, Mason Simpson, Turnberry, LTD Frankel Enterprises, PGA of America and Golden Bear International.

For information, contact: Bob Gibson, rjg@rjgibson.com

New home features buyers want most

R.J. Gibson Advertising helps builders identify new home features luxury buyers want most